Era raises €1.3M Pre-Seed round
The company will use the funding to expand pilot programs with enterprise clients, scale its data infrastructure, and integrate additional AI discovery platforms.
“We built Era so that every brand, not just the ones with large engineering teams, can be present and purchasable wherever consumers are asking to buy. The future of commerce is being written right now, and we are here to make sure our merchants are in it.”
“E-commerce brands especially are still conservative — they're busy with channels that already work, and a lot of them genuinely have no idea what's going on in AI search. Enterprises are particularly slow-moving. Where it's been easier is with tech startups and software companies. They're more AI-literate; they use LLMs themselves to find tools and write code, so they immediately understand the value. We've broadened our focus as a result — we don't limit ourselves to e-commerce anymore. Any brand that benefits from online traffic is a potential client.”
“Especially when you consider that ChatGPT already stores your payment information and remembers your address — it's becoming a one-click experience. But this varies a lot by category. Food and beverage, you don't think much about. But supplements, personal care, health-related products — you want to compare specific ingredients, formulas, dosages, pricing. You don't care what the packaging looks like. That's where chatbots are genuinely efficient.”