happyhotel raises €6.5M Series A round
Accelerate expansion across Europe and further develop the company’s commercial AI agent.
“Our goal is to enable professional revenue management for every hotel and fully automate the selling of hotel rooms so hoteliers can focus entirely on their guests.”
Investors
Competitive Landscape
Direct startup competitors: RoomPriceGenie (targets SMBs with automated pricing), Atomize (AI-driven real-time pricing), and PriceLabs (specializes in dynamic pricing for rentals and hotels). Legacy incumbents: IDeaS (G3 RMS, industry leader for large enterprises) and Infor (EzRMS). Market context: A growing but crowded category focused on transitioning from manual tools to autonomous AI agents to address labor shortages and data complexity in independent hotels.
About Reimann Investors
Notable portfolio companies: Klarna (fintech unicorn), Usercentrics (consent management platform), Sastrify (SaaS management software), AlphaPet Ventures (premium digital pet platform), and FinTecSystems (open banking API, acquired by Tink).